Online Public Relations Certificate Training Program

Why ICS Canada?

  • DEAC Accredited
  • Self-Paced
  • Supportive
  • Low monthly payments

Program Overview

Take your passion for writing and communications and enroll in ICS Canada’s online Public Relations Certificate program. This program is specially designed for students who wish to enhance their PR skills for their careers in communications. In this hands-on, writing-intensive program, you’ll complete several writing projects to apply the skills you’ve learned. You’ll examine a variety of public relations writing styles and processes as you learn about strategic writing and the strategies and tactics that public relations professionals use. And you can complete this program in just six months!¹

Curriculum Details

Program Goal and Outcomes

Program Goal

To provide students with enhanced knowledge and skills in the area of public relations for job or career advancement.

Program Outcomes

Upon completion of the program, students will be able to:

  • Explain the importance of effective writing skills as they apply to public relations, advertising, and sales for target audiences
  • Apply the basic elements of planning and research to strategic writing for public relations, advertising, sales, marketing, and business communication
  • Employ writing to appeal to audiences through a variety of mediums, including speech, print, broadcasting, and advertising
  • Identify the ethical and legal dimensions of working in the public relations field
  • Trace the history of public relations as a profession
  • Discuss the nature and challenges of public relations work
  • Apply principles of persuasion and conflict management to public relations campaign design
  • Adapt strategies and tactics of public relations campaigns to fit diverse audiences and clients
  • Use resources to ensure that your grammar, spelling, and punctuation are correct

Courses and Lessons

ICS 001 Learning Strategies

Develop successful learning skills and action plans to get the most out of the time you spend on your learning. You’ll find different skills and techniques to use as you progress through your program. Because everyone learns in different ways and at different paces, it’s up to you to decide which ones are appropriate for you.

 

By the end of this course, you'll be able to:

  • Describe how to establish a study plan by incorporating effective skills, strategies, and study techniques
COM 110 Public Relations 1

This course in strategic writing is designed to help you communicate effectively in the areas of public relations, advertising, marketing, and business. In each of these areas, the elements of this course are designed to help you enhance your writing skills as you adopt the principles of strategic writing.

 

After learning about the role of public relations writers, including their ethical and legal responsibilities, you’ll be introduced to general topics including persuasion, research skills, the public relations planning process, writing clearly and simply, and using proper grammar, spelling, and punctuation. Specifically, the course covers writing styles and processes for emails, memos, letters, reports, proposals, news releases, broadcasts, ad copy, material for the internet, speeches, newsletters, brochures, magazines, and annual reports.

 

By the end of this course, you’ll be able to:

  • Analyze the principles, components, and strategies involved in strategic writing
  • Categorize the principles, ethics, and methods of strategic writing in public relations
  • Point out the fundamentals of strategic writing in advertising
  • Distinguish between the principles and methods of strategic writing in sales and marketing
  • Analyze the importance of strategic writing in business communication

Textbook: Strategic Writing

COM 115 Public Relations 2

This course will give you an overview of the process and purpose of public relations by connecting it to business, social, and environmental trends and values. You’ll learn about the importance of corporate social responsibility in strategic public relations, and the need for ethical, socially responsible communicators in the field to build trust and respect with diverse communities. With a focus on communication theory, history, and practice, you’ll learn how to create a believable and persuasive message.

 

By the end of this course, you’ll be able to:

  • Analyze the role of public relations
  • Categorize the various processes involved in public relations
  • Distinguish between the tactics used by public relations for interaction
  • Point out the various public relations strategies
  • Differentiate between the various applications of public relations in different fields

Textbook: Introduction to Strategic Public Relations


Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.

We reserve the right to change program content and materials when it becomes necessary.

Sample Lesson

To view a Public Relations sample lesson, click here.

Public Relations Training Program Details

In ICS Canada’s Public Relations Certificate training program, you’ll cover topics such as:

  • Writing styles in different media, ad copy, speeches, newsletters, brochures, magazines, and annual reports
  • Crisis communications, conflict management, public opinion, corporate public relations
  • Public relations for the government and nonprofit organizations
Online public relations certificate

The Public Relations Certificate can help communications-related professionals improve their PR skills, and is a great option if you have writing and public relations experience and want to take the next step towards your career goals. Here are a few qualities that effective public relations professionals have in common:

  • Creative: To work in advertising and marketing you often need to think outside the box.
  • Social: You enjoy spending time and working with others.
  • Persistent: You need to work hard and stand by your projects and ideas to get others on board.
  • Self-motivated: Take charge of your projects and always offer opinions and advice to help others.
  • Dependable: Others can rely on you to solve the problem at hand.

"I chose to further my education and accounting knowledge with ICS Canada while working as an accounting clerk, which allowed me to move up within the company at which I am currently working. Studying with ICS Canada was a great experience, and the instructors were very helpful when it came to resolving any issues I had while studying."

- Sean S., ICS Canada graduate

"I have taken three diploma courses with ICS Canada. It has been very rewarding and challenging. I love to increase my knowledge level and share experiences. ICS Canada is great. Enrol! The contact with them is always very pleasant. You feel like a part of the ICS team."

- Connie K., ICS Canada graduate

Your program includes:

  • Customized payment plans with 0% interest
  • Books
  • Instructional support from our experienced faculty
  • Your personalized online student homepage and learning portal
  • Exclusive access to ICS Canada’s Student and Alumni Facebook Group
  • Additional resources such as our online library and career guidance from Career Cruising

Does the Public Relations Certificate Program provide any textbooks?

Yes. Students receive “Strategic Writing: Multimedia Writing for Public Relations, Advertising and More” and “Public Relations: Strategies and Tactics” textbooks with the program.

More FAQs >

¹ The completion of a certificate-level program does not typically qualify a student for employment. Completion of this program may assist students who have previous academic or work-related experience improve their chances for promotion or entry-level employment.