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Online Public Relations Certificate Training Program

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Why ICS Canada?

  • DEAC Accredited
  • Self-Paced
  • Supportive
  • Low monthly payments

Program Overview

Take your passion for writing and communications and enroll in ICS Canada’s online Public Relations Certificate program. This program is specially designed for students who wish to enhance their PR skills for their careers in communications. In this hands-on, writing-intensive program, you’ll complete several writing projects to apply the skills you’ve learned. You’ll examine a variety of public relations writing styles and processes as you learn about strategic writing and the strategies and tactics that public relations professionals use. And you can complete this program in just six months!¹

Curriculum Details

Program Goal and Outcomes

Program Goal

To provide students with enhanced knowledge and skills in the area of public relations for job or career advancement.
Program Outcomes

Upon completion of the program, students will be able to:

  • Explain the importance of effective writing skills as they apply to public relations, advertising, and sales for target audiences
  • Apply the basic elements of planning and research to strategic writing for public relations, advertising, sales, marketing, and business communication
  • Employ writing to appeal to audiences through a variety of mediums, including speech, print, broadcasting, and advertising
  • Identify the ethical and legal dimensions of working in the public relations field
  • Trace the history of public relations as a profession
  • Discuss the nature and challenges of public relations work
  • Apply principles of persuasion and conflict management to public relations campaign design
  • Adapt strategies and tactics of public relations campaigns to fit diverse audiences and clients
  • Use resources to ensure that your grammar, spelling, and punctuation are correct

Courses and Lessons

COM 110 Public Relations 1: Writing

Public Relations 1 begins by introducing students to the role of public relations writers, including their ethical and legal responsibilities. Some of the general topics covered include persuasion, research skills, the public relations planning process, writing clearly and simply, and using proper grammar, spelling, and punctuation. Specifically, the course covers writing styles and processes for emails, memos, letters, reports, proposals, news releases, broadcasts, ad copy, material for the Internet, speeches, newsletters, brochures, magazines, and annual reports. The course concludes with an examination of how to communicate information during a crisis.

Textbook: Public Relations Writing: Form and Style
COM 115 Public Relations 2: Strategies and Tactics

Public Relations 2 begins with an overview of public relations, including such topics as ethics, professionalism, public relations departments and firm, research techniques, planning and evaluating a public relations program, and the communication process. The course also includes the preparation and handling of news releases, media alerts, and pitch letters. Finally, the course covers topics that affect a public relations employee: conflict management, public opinion, new technologies in public relations, corporate public relations, public relations and the government, global public relations, and public relations for nonprofit organizations.

Textbook: Public Relations: Strategies and Tactics

Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.

We reserve the right to change program content and materials when it becomes necessary.

Sample Lesson

To view a Public Relations sample lesson, click here.

Public Relations Training Program Details

In ICS Canada’s Public Relations Certificate training program, you’ll cover topics such as:

  • Writing styles in different media, ad copy, speeches, newsletters, brochures, magazines, and annual reports
  • Crisis communications, conflict management, public opinion, corporate public relations
  • Public relations for the government and nonprofit organizations
Online public relations certificate

The Public Relations Certificate can help communications-related professionals improve their PR skills, and is a great option if you have writing and public relations experience and want to take the next step towards your career goals. Here are a few qualities that effective public relations professionals have in common:

  • Creative: To work in advertising and marketing you often need to think outside the box.
  • Social: You enjoy spending time and working with others.
  • Persistent: You need to work hard and stand by your projects and ideas to get others on board.
  • Self-motivated: Take charge of your projects and always offer opinions and advice to help others.
  • Dependable: Others can rely on you to solve the problem at hand.

"I chose to further my education and accounting knowledge with ICS Canada while working as an accounting clerk, which allowed me to move up within the company at which I am currently working. Studying with ICS Canada was a great experience, and the instructors were very helpful when it came to resolving any issues I had while studying."

- Sean S., ICS Canada graduate

"I have taken three diploma courses with ICS Canada. It has been very rewarding and challenging. I love to increase my knowledge level and share experiences. ICS Canada is great. Enrol! The contact with them is always very pleasant. You feel like a part of the ICS team."

- Connie K., ICS Canada graduate

Your program includes:

  • Customized payment plans with 0% interest
  • Books
  • Instructional support from our experienced faculty
  • Your personalized online student homepage and learning portal
  • Exclusive access to ICS Canada’s Student and Alumni Facebook Group
  • Additional resources such as our online library and career guidance from Career Cruising

Does the Public Relations Certificate Program provide any textbooks?

Yes. Students receive “Strategic Writing: Multimedia Writing for Public Relations, Advertising and More” and “Public Relations: Strategies and Tactics” textbooks with the program.

More FAQs >

¹ The completion of a certificate-level program does not typically qualify a student for employment. Completion of this program may assist students who have previous academic or work-related experience improve their chances for promotion or entry-level employment.

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