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Wedding Planner Program Overview

With an education from ICS Canada, you can become an ABC® Certified Wedding Planner and member of the renowned Association of Bridal Consultants (ABC) in as little as six months.

ICS Canada’s online Wedding Planner Career Diploma course can help you prepare for the wedding planner certification exam with courses like Wedding Etiquette, Multimedia Marketing, The Home-Based Business, and more. Our program includes guidebooks, ABC® membership at no additional cost, and a vast network of resources and event professionals.

Curriculum Details

Program Goal and Outcomes

Program Goal

To prepare students for an entry-level career as an Association of Bridal Consultants® Certified Wedding Planner.

Program Outcomes

Upon completion of the program, students will be able to:

  • Recognize the wedding industry and the skills needed to handle the demands of being a bridal consultant and identify how these skills apply to the tasks needed during the planning process when meeting with clients to determine the type of wedding the client requires.
  • Understand how to coordinate every detail of events, from beginning to end by recognizing the scope of the event, including time, location, and cost of working with the client to choose where to hold the event, and whom to contract with for services (for example, florists or photographers), as well as event services such as rooms, transportation, and food service and confer with on-site staff to coordinate details.
  • Identify how to organize and conduct wedding ceremonies and receptions by reviewing places to ensure they meet the client's requirements and recognize the various types of wedding ceremonies and etiquette to share with a client.
  • Know how to establish yourself as a professional by studying how to create a professional portfolio which includes identifying which special licenses you’ll need to set up suppliers, vendors, and support group source files, and define basic marketing concepts that promote the business of consulting.
  • Comprehend how to develop agendas, budgets, and services according to customer requirements; recognize how to charge clients and collect payments; set up bookkeeping and files, inventory and billing control. Also, how to use appropriate business forms and understand strategies for organizing and managing your home office.
  • Recognize how to monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
  • Understand how to promote bridal show services by studying tasks such as meeting with professional and trade associations, and producing brochures and other publications and design and implement efforts to publicize events.

Instruction Set 1

Learning Strategies

The advantages of learning at home; types of study materials; types of examinations; accessing and using the features of our website; determining what kind of learner you are; establishing a study schedule; using study tips; preparing for and taking examinations.

Introduction to Planning

Life as a bridal consultant/wedding planner; job skills; different types of wedding elements; the four phases of the planning process; pros and cons of owning your own business; keys to a successful business.

Instruction Set 2

The Role of a Consultant

General planning for weddings and honeymoons; basic counseling concepts; skills and qualities of a consultant/wedding planner; aspects of networking; four image categories of consulting; phone and email etiquette; techniques for a client-centered business.

Wedding Ceremonies, Customs, and Traditions

Order of religious wedding ceremonies; religious and cultural traditions surrounding a wedding; special circumstance weddings; directing a wedding rehearsal; pros and cons of reception sites; seating arrangements for ceremonies and receptions; traditional components of a reception.

Wedding Etiquette

Engagement period protocol; wedding expense responsibilities; guest lists; wedding invitations and announcements; tasks assigned to members of the wedding party; rules for pre-wedding parties, showers, and rehearsal dinners; writing and sending thank-you notes; planning remarriages and vow renewals.

Instruction Set 3

Basics of a Bridal Business

Establishing yourself as a professional; types of businesses; office location; charging clients and collecting payments; bookkeeping and business files; recordkeeping; assembling a planning team; working with suppliers; basic marketing concepts; conducting market research.

Professional Wedding Vendors and Services

Engagement and wedding jewelry and their uses; tradition and protocol of wedding gifts; selecting music for a ceremony; photography styles; selecting a floral designer or florist; traditional bouquet shapes and styles; proper attire for formality and time of day; catering services; food service options; wedding cake options; selecting a photographer or videographer.

The Business of Weddings, Part 1

Causes of business failure; starting a business; elements of a business plan; mission statements; startup expenses.

Independent Project 1

Independent Project 1: Conducting a Site Inspection

Membership

Membership: Six-month novice membership in the Association of Bridal Consultants

Instruction Set 4

Ethnic and Specialty Weddings

Determining the correct etiquette for ethnic weddings; identifying the protocol for military weddings; finding sources of information on Victorian and Renaissance weddings; understanding the background of ethnic and military customs; gay marriages and unions.

The Business of Weddings, Part 2

Image and advertising; how much to charge; developing a contract; marketing; understanding why brides buy; keeping clients; dealing with dissatisfied brides; vendors.

Negotiating with Clients

Determining how much to charge; fee structures; using formulas to calculate your fees; cash flow; analyzing costs to reduce spending; negotiating fees with prospective clients; handling mistakes in bids; making agreements; increasing your income.

Independent Project 2

Independent Project 2: Wedding Research

Instruction Set 5

Multimedia Marketing

Developing a marketing plan with the right mix of media; print advertising; Web sites; blogs; online networking; video and other media.

How to Participate in a Bridal Show

Initial planning considerations; choosing a show in which to participate; developing and designing a booth; marketing your participation; selling at a booth; following up on contacts.

Government Requirements for Launching a Small Business

The three types of business organizations; partnership, corporation, and proprietorship; Workers’ Compensation, local permits, and trade-specific permits; tax regulations for business income and the purpose and application of Goods and Services Tax (GST); payroll remittances; assessing insurance needs.

Independent Project 3

Independent Project 3: Wedding Collage

Final Examination

Final Examination

Graduation Set

Graduation Set

(Sent to you when all program requirements and financial obligations have been met.)

Emily Post’s Wedding Etiquette

Eligibility for Certified Wedding Planner™ status and consultant-level membership with ABC®

A $50 voucher - use it to extend your novice membership or apply toward the cost of Certified Wedding Planner membership.


Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.

Note: The graduation shipment will be sent when all program requirements and financial obligations have been met.
We reserve the right to change program content and materials when it becomes necessary.
ABC is a trademark of the Association of Certified Wedding Planners registered in the United States of America and/or other jurisdictions.
Certified Wedding Planner is a trademark of the Association of Certified Wedding Planners.
Microsoft and Windows are trademarks of Microsoft Corporation registered in the United States of America and/or other jurisdictions.
Apple, Mac, and OS X are trademarks of Apple, Inc. registered in the United States of America and/or other jurisdictions.

Sample Lesson

To view a Certified Wedding Planner sample lesson, click here.

ABC® Exam, Certification, and Membership

Our final exam is the ABC®'s Professional Wedding Planner Certification Exam, and if passed you are eligible for Certified Wedding Planner™ status and consultant-level membership.

As a member of the ABC®, you can receive career support from the world's largest group of successful wedding planners. When you graduate, we'll send you a $50 voucher which you can use to extend your novice membership or apply it toward the cost of a Certified Wedding Planner membership. We’ll also send you a copy of Emily Post's Wedding Etiquette, one of the most comprehensive wedding planning guidebooks ever written! Start our online Certified Wedding Planner program today.

Become a wedding planner online

Here are a few qualities that talented wedding planners have in common:

  • Detail-oriented: It’s important to have a sharp eye and check things twice.
  • Creative: To plan weddings you need imagination.
  • Cooperative: You are pleasant and a good communicator.
  • Self-motivated: You often work independently and with non-traditional hours.

"I chose to further my education and accounting knowledge with ICS Canada while working as an accounting clerk, which allowed me to move up within the company at which I am currently working. Studying with ICS Canada was a great experience, and the instructors were very helpful when it came to resolving any issues I had while studying."

- Sean S., ICS Canada graduate

"I have taken three diploma courses with ICS Canada. It has been very rewarding and challenging. I love to increase my knowledge level and share experiences. ICS Canada is great. Enrol! The contact with them is always very pleasant. You feel like a part of the ICS team."

- Connie K., ICS Canada graduate

Your program includes:

  • Customized payment plans with 0% interest
  • Books and learning aids,¹ including Emily Post’s Wedding Etiquette, $50 membership voucher, ABC® Professional Wedding Planner Certification Exam, and eligibility for Certified Wedding Planner™ status and consultant-level membership
  • Study Planner App to customize your study plans and keep track of your progress
  • Instructional support from our experienced faculty
  • Your personalized online student homepage and learning portal
  • Exclusive access to ICS Canada’s Student and Alumni Facebook Group
  • Additional resources such as our online library and career guidance from Career Cruising

When will I receive my six-month novice membership in the Association of Bridal Consultants (ABC®)?

Each month, we compile a list of students who have completed the second exam in the program and send this list to the ABC®. When you complete this exam, your name is added to this list. The ABC® will then send you an information packet that includes details about your six-month novice membership. This packet usually arrives about 2-3 months after you complete your exam.

More FAQs >

¹ Your study materials will be delivered online. Some materials may be sent in the mail that are not currently available online.