You’re ready to start your own business, or you’re hoping to grow your customer base and you know that getting noticed is going to make a big impact. While there are marketing and public relations professionals you can hire to give your social media and internet presence a boost, when you’re running a small business of your own, every penny you save counts. That’s where learning some public relations fundamentals can help you sell your brand, your product, and build a steady following for your business.