Why ICS Canada?

  • DEAC Accredited
  • Self-Paced
  • Supportive
  • Low monthly payments

Program Overview

ICS Canada’s Market Researcher Career Diploma program will help you gain a basic understanding of market research, advertising principles, consumer behavior, and business statistics. Train online - at home or on the go - at a pace that’s right for you, and complete ICS Canada’s Market Researcher program in as little as ten months!

Curriculum Details

Program Goal and Outcomes

Program Goal

The Market Researcher career diploma prepares students for a career as an entry-level market research analyst. Students will gain a basic understanding of market research, advertising principles, consumer behavior, and business statistics.

Program Outcomes

Upon completion of the program, students will be able to:

  • Determine how to examine potential sales of a product or service
  • Recognize what products people want, who will buy them, and at what price
  • Demonstrate how to convert data and findings into understandable tables, graphs, and written reports
  • Identify how to gather data about consumers, competitors, and market conditions and analyze data using statistical software
  • Discuss how to monitor and forecast marketing and sales trends
  • Recognize how to measure the effectiveness of marketing programs and strategies

Instruction Set 1

Learning Strategies

The advantages of learning at home; types of study materials; types of examinations; accessing and using the features of our website; determining what kind of learner you are; establishing a study schedule; using study tips; preparing for and taking examinations.

Time and Stress Management

Identifying and implementing a successful study method; planning when, where, and how you'll study; creating effective and efficient study tools; using study tools to improve chances for success.

Instruction Set 2


The marketing environment; planning, information, and segmentation; consumer and business buyer behaviour; product and distribution strategy; promotion and pricing strategy.

Instruction Set 3

Information Literacy

Teaches students to become effective in finding and utilizing information at libraries and other information centers, and through electronic resources available in libraries and on the World Wide Web.

Instruction Set 4

Math for Business and Finance

Percentages; discounts; interest; present worth; sinking funds; installment buying; pricing; depreciation; investments; insurance; use of symbols and their applications, equations and formulas; importance of statistics.

Instruction Set 5

Interpersonal Communication 1

Voice and diction; listening; speaking; eye contact; body language.

Graded Project

Graded Project

Instruction Set 6

Business and Technical Writing

Writing styles; ABC method of organizing material; grammar (parts of speech, active and passive voice, complete sentences vs. sentence fragments; parallel construction); using action verbs; constructing paragraphs; writing memos, business letters, and emails; organizing material; conducting research; documenting sources; outlining; providing illustrations; writing reports, proposals, descriptions, instructions, articles, and manuals.

Instruction Set 7

Advertising Principles

Students will learn about the global effect of advertising and integrated marketing communications (IMC), as well as how to use advertising and IMC strategies to create compelling marketing strategies and campaigns.

Instruction Set 8

Marketing Research

Nature and scope of marketing research; sampling and sampling methods; primary and secondary data sources; questionnaire scales; data analysis; development of summary statistics.

Instruction Set 9

Consumer Behaviour

Influencing consumer behaviour; consumer decision-making; effects on research and marketing; environmental influences; ethical responsibility.

Instruction Set 10

Introduction of Business Statistics

Presentation of data; frequency distribution; averages; dispersion and skewness; index numbers; time series analysis; correlation and forecasting; the theory of probability and statistical inference.

Computer Specifications
As you know this is an online academic program. This means you will need high-speed internet access to begin your program. In addition, you will need access to a Microsoft® Windows® based computer running Windows 7® or later or an Apple® Mac® computer running OS X® or later, and an email account to participate in and complete your program.

We reserve the right to change program content and materials when it becomes necessary.

Sample Lesson

To view an Market Researcher sample lesson, click here.

Market Researcher School Details

In ICS Canada’s online Market Researcher training course you'll cover topics such as:

  • Marketing
  • Advertising principles
  • Business statistics
  • Marketing research
  • Consumer behaviour
Market research online training

ICS Canada’s Market Researcher Career Diploma helps students prepare to take the first step towards a career as an entry-level market research analyst. Here are a few qualities that successful market researchers have in common:

  • Analytical: You are able to convert raw data to useful marketing insights.
  • Organized: A business has a lot of moving parts to keep on track.
  • Detail oriented: It’s important to have a sharp eye and check things twice.
  • Persistent: Obstacles are part of the job and not a reason to become frustrated.

"I chose to further my education and accounting knowledge with ICS Canada while working as an accounting clerk, which allowed me to move up within the company at which I am currently working. Studying with ICS Canada was a great experience, and the instructors were very helpful when it came to resolving any issues I had while studying."

- Sean S., ICS Canada graduate

"I have taken three diploma courses with ICS Canada. It has been very rewarding and challenging. I love to increase my knowledge level and share experiences. ICS Canada is great. Enrol! The contact with them is always very pleasant. You feel like a part of the ICS team."

- Connie K., ICS Canada graduate

Your program includes:

  • Customized payment plans with 0% interest
  • Books
  • Instructional support from our experienced faculty
  • Your personalized online student homepage and learning portal
  • Exclusive access to ICS Canada’s Student and Alumni Facebook Group
  • Additional resources such as our online library and career guidance from Career Cruising

Does ICS Canada offer career services to its students?

Yes, students have access to career services through Career Cruising as soon as they are enrolled with ICS Canada. Career Cruising offers students with tips on setting up a career portfolio, learning assessments to find the right career path, and employment guides with interview do’s and don’ts, resume writing tips and more.

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